RugbyFactory.tv is a digital platform that aims to be the central hub for short-form rugby content of North America. Looking for a tool that allowed them to easily produce near real time short-form video content, they integrated SpotOn into their workflow.
“Our big goal was to be able to produce short-form content in a near real time basis of live content. We believe that there is an audience out there, be it a fan, a referee, a coach or a player who would be interested in this type of content. So once we made that decision, we realized that we had to find a tool that allowed us to take a broadcast stream and be able to clip it up as quickly as possible.”: said CEO/Co-Founder, Henk van Niekerk.
“We’ve tested and looked at many other platforms. Some of them are beyond SpotOn as it comes to it’s features. The one thing that we have not seen yet anywhere else and that we think is critical for our medium, is the editor. That sold it for us and the reason why is simple. Rugby is a very sleek, free-flowing sport, meaning that the action never stops. So it’s actually very hard to pick something if you don’t have a good visual scene capability in front of you. You could very quickly lose small moments that happen in a game at any second. And as I said, I just haven’t found or seen anything else that had that capability.”: explains Henk.
“We also wanted the tool to support us both in a live environment and for VOD content. This keeps our processes and workflows the same and cut down on having to create new workflows. We believe we can be more efficient and effective that way. Because of SpotOn we can now produce more clips. From each Live or VOD game we process through the tool and in a shorter amount of time. On average we are now producing 20-30 individual content pieces. We distribute daily to Facebook, Twitter, Youtube and Instagram, 7 days a week. But, we want to do more. Sometimes we’ll potentially have three or four games happen over a week. Our goal is to have at least 50 clips per game.”: said Henk.
Your stream visualized with automatic
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Curious to see what RugbyFactory.tv produced with SpotOn?
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