What are the online marketing trends for the coming year?
online trends for 2022
With the updates to Google’s algorithm, we already saw that new features and functions had been added. Snippets are a good way to get traffic to your website. Snippets answer a searcher’s question. A snippet is also called position zero and is a special section at the top of Google’s search results. Snippets approximately have a Click Through Rate of 43 per cent. In addition to the fact that snippets have already played a major role in the past year. It is expected that they will be shown even more often in 2022.
Google’s algorithm determines which keyword best suits a website and determines its position in Google’s search results. This month, Google is coming out with a major update called ’Pixel’. This update has to do with the Core Web Vitals of a website. The purpose of this update is that websites should be user-friendly for everyone.
#3 Influencer marketing
Influencers ensure that followers are confronted with a brand or product positively. Companies and brands are increasingly investing in influencer marketing. For every niche, there is an influencer who would like to collaborate with a company. Due to COVID-19, more and more people are at home and more use is being made of social media. Due to the increase in the use of social media, influencer marketing has become even more important.
#4 Virtual reality & Augmented
With the rise of 5G, mobile and smart devices are becoming increasingly important. Many companies already communicate mostly with mobile phones. With 5G, it’s even easier. 5G offers the possibility to send and receive data at higher internet speeds. This offers many companies the opportunity to develop further in technology like augmented reality.
Augmented reality is used with mobile phones or tablets, to enlarge the world. Virtual reality brings other dimensions where it seems as if people are in a different reality. Together with 3D models, sounds, and videos, they create an immersive experience.
#5 Video marketing & advertising
Although this trend has been around for a while now, the use of videos is growing. Video is concurring the world. Video-focus platforms such as Twitch and TikTok are popular among generations. Many social media platforms such as Instagram and Facebook are also focusing on videos. On these platforms, video clips from live streams are being shared. Video advertising has many different possibilities with the growth of video usage on social media. It depends on your target group, but you can use different social media channels such as Facebook & YouTube to place video advertisements.
#6 Marketing automation
With a combination of marketing communication and software technology, it is possible to optimize the customer journey even better. By automatically following up on conversions at the right time, you can motivate the consumer to take more action. This can be done, for example, to send a specific email when someone has downloaded something via your online media channels.
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